2013: The Year B2B Manufacturers Need to Get Real About Social Media

One area I consistently see CMOs divided on in their efforts to compete is the value of social media. I think it is incredibly short-sighted of any CMO, whether in B2B or business-to-consumer (B2C) to discount its value and say it is irrelevant to their marketing efforts. Really? Since when is this proliferating set of communication channels and platforms irrelevant? Since when is it irrelevant to connect with customers how they want to learn?

2013: The Year the ERP Customer Takes Control

How the customer side of ERP will advance over the next twelve months.

Manufacturing Dashboards: Are You Measuring Too Much?

How one company shrunk its metrics and beat a foreign competitor.

Four Best Practices for Transforming Supply Chains

Four lessons learned when it comes to making supply chains more accurate, efficient and focused on profitable long-term results.

Two-Tier ERP: Lessons Learned At Gartner’s Supply Chain Conference

Pursuing two-tier ERP strategies are emerging as a best practice throughout manufacturing. As a complex manufacturer, how do you know what strategies to pursue to reach success? The following seven strategies are lessons learned from market leaders, and further emphasize just how effective two-tier ERP strategies are for other complex manufacturers.

Transform Customer Experiences With Perfect Order Performance

Companies live and die by the experiences they deliver. Consider for a minute those companies you admire the most and least, and the dividing line will most likely be the expectations they create and experiences they deliver. The more complex the company, the exponentially more difficult it becomes to orchestrate a myriad of systems, processes […]

New Market Expansion with Two-Tier ERP

The reliance on a two- or multi-tier ERP systems strategy continues to gain in adoption due to the following four factors.

Using Two-Tier ERP to Expand Into New Markets

It’s intriguing to look at the factors that propel some companies to enter new segments and markets quickly and successfully, while others struggle just to stay competitive in one.

ERP Powers the Mobile, Real-Time Enterprise

Considering two extremes—the young CIO who is just starting out and has been given the challenge of bringing state-of-the-art financial applications to mobile platforms, and the seasoned CIO who must revamp an entire accounting and financial management system in ten months—a series of predictions for 2012 emerge.

Measure Yourself by Your Customers’ Success

Transforming your company’s mindset from just measuring transactions to measuring yourself by your customers’ success is the catalyst – the essence – of how to succeed with configure-to-order strategies.